The founder

About

My mission is to make people want to ride a bike. To do that, I give them access to a world that can sometimes be hard to understand and get into.

Antoine Taillefer

Across all these media, I talk about cycling in a way my mother could understand.

Before that, I raced enduro and downhill mountain bikes, won the senior category of the Alpe d’Huez Mégavalanche in 2004 and 2007 (11th and 13th), and won the Holeshot of the Mountain of Hell in Les Deux Alpes in 2004.

For 10 years I worked with the specialist mountain bike press for the magazines Vélo Tout Terrain and Ride It as a test rider/freelancer, and I was also a test rider for Decathlon, Nakamura & Beringer.

As an employee, I took part in the launch of Red Bull, Monster Energy and the 24 Hours of Le Mans, and also worked on brand development at Coca-Cola and Nestlé.

A few years ago, I created a consulting agency in the cycling industry & a digital startup in sport.

Today, I devote my energy to sharing my passion for cycling.

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