The people, the stories, the products behind the brands.
An independent cycling media. Podcasts and on-location reporting for depth, short-form video for reach, in French and English.
Cycling is made by people. We tell their stories.
Brands talk about their products. Rarely about the people who design, build and ride them. En Roue Libre was created in 2023 to give those people a voice, and to give riders a real understanding of what they choose.
Engaged riders. Industry decision-makers.
Core age group on Instagram, Facebook and YouTube. Adults with the budget to ride.
of YouTube views come from France, while social communities are mostly international (59% on Instagram).
decision-makers among Antoine’s followers: ≈1,970 directors, ≈1,310 managers, ≈1,150 owners, ≈980 C-suite.
≈1.9M combined monthly audience, 166K followers across 8 platforms:
From product launch to real-world riding.
One launch or several throughout the year: we build a shared editorial calendar around your products, priorities and key dates.
Each with a job.
Factory visits, hands-on reviews and in-depth stories. 22K subscribers.
listens and views per episode. 1h30–2h conversations with the people behind your brand, every two weeks.
views in 2026. Reels built around a product, an idea or a key moment. 55.5K followers.
views in 2026. Your stories and Reels, extended to a wider international audience. 58K followers.
decision-makers. Your story, in front of the professionals who shape the market.
open rate. Brings our most loyal readers to your story. 1,071 subscribers.
Trek at 50. One programme, 1M views.
The brief: Trek’s 50th anniversary — its people, its products and its innovation. What we made: an immersion at Trek, John Burke in EN and FR, two Domane reviews, the Mad One. Distribution: 6 YouTube videos and 4 Reels across Instagram and Facebook.
“Antoine has a unique ability to turn executive conversations into compelling stories. His interview with our CEO John Burke perfectly captured our brand values and delivered high-quality content with impact far beyond the French market. I would highly recommend him to any brand seeking authentic visibility and credibility.”Olivier Pelous, General Manager, Trek South West Europe
| Instagram + Facebook · 4 Reels | ≈968K |
| Incl. the Mad One Reel, co-published with Trek | 936K |
| YouTube · 6 videos | 43K |
| YouTube watch time | 2,943 h |
The takeaway: one story, two jobs. YouTube built understanding, Reels built reach.
Give your brand a human voice.
A conversation with a founder, leader or engineer gives listeners time to understand the people, the trade-offs and the decisions behind a brand.
average watch time on podcast videos
per conversation, a new episode every two weeks
views on our best-performing episode
recorded in French or English, or both
On the mic: Mike Stimola (CEO, ENVE), Nicolas Pierron (CEO, Van Rysel), Max Commençal (founder, Commençal), John Burke (president, Trek), Mike Sinyard (founder, Specialized). Also: Marine Cabirou, Morgane Charre, Benoît Coulanges, Alexandre Balaud, François Gabart and many more. Guests’ participation is not an endorsement.
Three ways to work together.
Tell your story on our channels, stay present all year long, or bring our cycling expertise to your own communications. The three options can be combined around your objectives.
A product launch, or a year-long programme around your key moments.
What you getThree complete packages, from one story to a year-long partnership: a YouTube video, Reels, stories, LinkedIn and newsletter, with bonuses and a views guarantee. Or à la carte formats.
Where it runsEn Roue Libre channels, in French, English or both.
Recurring visibility with an engaged cycling audience, all year long.
What you getA 30–45-second host-read message in the audio and video versions, on-screen brand identification and your link in the description.
Where it runsThe En Roue Libre podcast, on audio platforms and YouTube. Also recorded at your events, with your sponsored athletes.
Brands that want to establish or grow their presence in the cycling market.
What you getA communications agency specialised in cycling: strategy, content production, events and community management.
Where it runsOn your own channels. Distribution on En Roue Libre is agreed separately.
Cycling expertise for your own channels.
Selected work: Michelin, event content production for the Romain Bardet Expérience · Motul, interactive indoor cycling challenge on the Motul stand at the French MotoGP, Le Mans · Facom, brand space with an indoor cycling challenge at the UCI MTB World Cup, Loudenvielle. Discover the Studio →
What should your next story explain?
A factory. A new product. A conversation. A destination. A year of shared ambition.
- Share your objective, target audience, key dates and budget range.
- We propose the formats, channels and deliverables that fit.
- One activation or a year-long programme, with a shared calendar.
We reply within 48 hours. Projects in French, English or both.
Request the media kitFigures from the platforms’ own analytics, exported in September 2026. Views are not unique viewers; platform audiences overlap and are not deduplicated; “≈” marks a rounded or derived figure. Past results are not forecasts. 2027 starting rates, EUR excl. VAT; full rates and terms available on request.