Get your brand known to the people who ride, and the people who decide.
En Roue Libre tells the stories of the people, products and behind-the-scenes of cycling, in French and English. Podcasts, reports and short formats: your story carried by a trusted media, across six channels.
Why cycling brands choose En Roue Libre
Engaged cyclists. Decision-makers who listen.
the core audience on Instagram, Facebook and YouTube.
of YouTube views come from France; 59% of the Instagram audience is international.
combined monthly audience.
newsletter open rate.
Followers by platform
- 59KFacebook
- 57.3KInstagram
- 22.3KYouTube
- 16.5KLinkedIn
- 6KSpotify
- 5.2KTikTok
- 2.5KApple Podcasts
- 1,071Newsletter
Source: platform analytics. Followers October 2026 (podcast platforms and newsletter: September 2026); views and watch time: 2026 year-to-date, September 2026. Audiences are not deduplicated: one person can follow several channels, and views are not unique viewers.
Three ways to work together
One launch or a year-long programme: we build an editorial calendar with you around your products, your priorities and your key dates. The three options can be combined.
being associated with content our audience chooses for its depth, without being its subject.
You getan identified presence on a podcast episode, a video, a trade show coverage or a set of Reels. En Roue Libre keeps the subject and the conclusions.
a product launch, or a year-long programme around your key moments.
You getcomplete packages, from a single story to an annual partnership: YouTube video, Reels, stories, LinkedIn and newsletter. Or à la carte formats.
Whereon En Roue Libre's channels, in French, English or both.
brands that want to establish themselves or grow in the cycling market.
You geta cycling-specialised communication agency for your own channels: strategy, content production, events and community management.
Travel and accommodation costs extra.
Sponsor editorial content
Your brand supports content made for the En Roue Libre audience, without having to be its main subject. The subject, coverage choices and conclusions remain under En Roue Libre's editorial responsibility, and the sponsorship is always disclosed.
- A podcast episode
- A trade show recap
- An event report
- An editorial video
- A set of Reels
- Several posts over a set period
Content about your brand or your product
Here the collaboration is about discovering a product, a skill or a company. Its commercial nature is always disclosed as "Commercial collaboration".
A report or video about your brand
An Inside report, a product presentation, Reels (one of which can be co-published with your account, like the Mad One Reel with Trek), and an article in French and English on enrouelibre.cc.
Talk about your project →Offering us a product to test
You entrust us with a product for an editorial test. Depending on the product, it is returned to you after the test: this is generally the case for bikes. You do not review the test before publication.
Offer a product →A commissioned test
Your brand funds the test. It is labelled "Commercial collaboration". Like all our tests, it remains honest and objective: you do not review it before publication, and funding does not buy a favourable opinion.
Discuss a commissioned test →An En Roue Libre Studio production
Content about your product, made by the Studio for your own channels (website, social media, trade shows). Distribution on En Roue Libre's channels is not included by default: it is discussed in the quotation.
Order from the Studio →What you receive after the operation
For every partnership, a simple report: links to the published content, the deliverables produced and the main results available on each platform, measured on a date agreed together.
Depending on the scope, an in-depth analysis can be offered: interpretation of the results, comparison between formats and lessons for what comes next.
Three different things: deliverables, set before launch; observed results, measured after publication; any estimates, given for guidance only. We guarantee neither a number of views nor sales, and we never add up audiences from different platforms as if they were unique people.
Results, not promises
Trek turns 50. One programme, 1 million views.
The brief Trek's 50th anniversary, its people, its products and its innovation.
What we produced an immersion at the Waterloo headquarters, the John Burke interview in French and English, two Domane reviews and the Mad One concept.
Distribution 6 YouTube videos and 4 Reels on Instagram and Facebook.
| Views on Reels | 968K |
| including the Mad One Reel co-published with Trek | 936K |
| YouTube views | 43K |
| Hours of watch time | 2,943 |
“Antoine has a unique ability to turn executive conversations into compelling stories. His interview with our CEO John Burke perfectly captured our brand values and delivered high-quality content with impact far beyond the French market. I would highly recommend him to any brand seeking authentic visibility and credibility.”— Olivier Pelous, General Manager, Trek South West Europe
At Specialized, in Morgan Hill. 16 pieces of content, 2.29 million views.
What we produced: the concept bikes created by Robert Egger and kept at Specialized's headquarters, the Mike Sinyard interview in French and English, and an immersion in the lab where tomorrow's bikes are born.
| Views on 12 Reels | 2.23M |
| Best-performing Reel | 1.6M |
| Views on 4 YouTube videos | 57,917 |
Editorial report, produced with full independence.
The podcast in figures
listens and views per episode, audio + YouTube
monthly unique listeners on audio platforms
average watch time on podcast videos
views on the best-performing episode
On the mic: Mike Stimola (CEO, ENVE), Nicolas Pierron (CEO, Van Rysel), Max Commençal (founder, Commençal), John Burke (president, Trek), Mike Sinyard (founder, Specialized)…
A guest's appearance does not constitute an endorsement.
How it works
- 1You tell us about your project
- 2We get back to you within 48 hours with a proposal
- 3We produce and publish
Frequently asked questions
Who keeps editorial control?
En Roue Libre. Sponsored content is always labelled "Commercial collaboration", as required by law. That is what earns our audience's trust, and therefore gives your message its strength.
Do you work in English?
Yes: in French, English or both. 59% of our Instagram audience is international, and the John Burke interview, for example, was produced in both languages.
What budget should we plan?
Content collaboration packages start at €6,500 excl. VAT, podcast episode sponsorship at €800 excl. VAT (decreasing from 6 episodes). Studio projects are on quotation. Travel and accommodation costs are extra.
Can we reuse the content on our own channels?
Image rights are negotiated case by case, according to your needs.
How much time should we allow?
The time between approval and production depends on your constraints: we set it together.
Do you film abroad?
Yes. We have notably produced reports in Taiwan (Giant, Kenda) and the United States (Specialized in California, Trek in Wisconsin).
What story should your next collaboration tell?
A factory. A new product. A conversation. A destination. A year of shared ambition. Reply within 48 hours.