En Roue Libre Inside – A visit to the Hope factory

by | 12 March 2026

Inside

En Roue Libre Inside – A visit to the Hope factory

By Antoine Taillefer··2 min read

Go behind the scenes at Hope Technology, one of the most iconic companies in the bike industry.

From raw aluminium to the new Tech 4 Evo GR4 brakes, discover every step in the making of Hope components.

During the visit, I meet the company’s key people, and I had the honour of a long conversation with Ian Weatherill, the brand’s co-founder, who shares his vision of the future and fascinating thoughts on how Hope is evolving.

Video chapters

00:00 Teaser
00:13 The machine park
00:14 Introducing the visit
00:24 Laser engraving
00:44 Meeting Ian Weatherill, co-founder of Hope
01:02 Meeting Laurent, Hope’s representative in France
01:53 The history of Hope and an overview of the range with Alan, Sales & Marketing Director
02:02 Hope’s first products
02:58 The new Tech 4 EVO brakes
03:58 Hubs and wheels
04:14 Diversifying the range
06:03 Anodising
06:20 The bikes
08:15 The rotors
08:44 Carbon handlebars
09:20 Hope’s legendary bikes
11:21 Discovering the factory
11:28 Raw materials
12:24 The machine park
13:03 Aluminium forgings
14:30 Polishing and deburring
14:57 Quality control
15:59 Buffer stock
16:30 Anodising
18:53 Laser engraving
19:50 Assembling a brake
21:07 The historic machines
21:38 Laser cutting
22:18 Heat treatment of the rotors
22:51 Riveting the rotors
23:35 The carbon department
23:50 Cutting the carbon fibre
24:22 Making a carbon handlebar
30:29 Meeting Ian Weatherill, co-founder of Hope
45:45 The Hope academy
48:37 Wheel building
54:56 Brake assembly
01:03:50 Meeting Guillaume, the French engineer who develops the brakes and bikes
01:07:35 The test bench
01:10:58 The En Roue Libre giveaway in partnership with Hope
01:11:58 Conclusion

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