En Roue Libre Inside – A visit to the Hope factory
Go behind the scenes at Hope Technology, one of the most iconic companies in the bike industry.
From raw aluminium to the new Tech 4 Evo GR4 brakes, discover every step in the making of Hope components.
During the visit, I meet the company’s key people, and I had the honour of a long conversation with Ian Weatherill, the brand’s co-founder, who shares his vision of the future and fascinating thoughts on how Hope is evolving.
Video chapters
00:00 Teaser
00:13 The machine park
00:14 Introducing the visit
00:24 Laser engraving
00:44 Meeting Ian Weatherill, co-founder of Hope
01:02 Meeting Laurent, Hope’s representative in France
01:53 The history of Hope and an overview of the range with Alan, Sales & Marketing Director
02:02 Hope’s first products
02:58 The new Tech 4 EVO brakes
03:58 Hubs and wheels
04:14 Diversifying the range
06:03 Anodising
06:20 The bikes
08:15 The rotors
08:44 Carbon handlebars
09:20 Hope’s legendary bikes
11:21 Discovering the factory
11:28 Raw materials
12:24 The machine park
13:03 Aluminium forgings
14:30 Polishing and deburring
14:57 Quality control
15:59 Buffer stock
16:30 Anodising
18:53 Laser engraving
19:50 Assembling a brake
21:07 The historic machines
21:38 Laser cutting
22:18 Heat treatment of the rotors
22:51 Riveting the rotors
23:35 The carbon department
23:50 Cutting the carbon fibre
24:22 Making a carbon handlebar
30:29 Meeting Ian Weatherill, co-founder of Hope
45:45 The Hope academy
48:37 Wheel building
54:56 Brake assembly
01:03:50 Meeting Guillaume, the French engineer who develops the brakes and bikes
01:07:35 The test bench
01:10:58 The En Roue Libre giveaway in partnership with Hope
01:11:58 Conclusion
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