En Roue Libre Inside – A visit to the Hope factory

by | 12 March 2026

Inside

En Roue Libre Inside – A visit to the Hope factory

By Antoine Taillefer··▶ Video
Chapters (41)
  1. Teaser
  2. The machine park
  3. Introducing the visit
  4. Laser engraving
  5. Meeting Ian Weatherill, co-founder of Hope
  6. Meeting Laurent, Hope’s representative in France
  7. The history of Hope and an overview of the range with Alan, Sales & Marketing Director
  8. Hope’s first products
  9. The new Tech 4 EVO brakes
  10. Hubs and wheels
  11. Diversifying the range
  12. Anodising
  13. The bikes
  14. The rotors
  15. Carbon handlebars
  16. Hope’s legendary bikes
  17. Discovering the factory
  18. Raw materials
  19. The machine park
  20. Aluminium forgings
  21. Polishing and deburring
  22. Quality control
  23. Buffer stock
  24. Anodising
  25. Laser engraving
  26. Assembling a brake
  27. The historic machines
  28. Laser cutting
  29. Heat treatment of the rotors
  30. Riveting the rotors
  31. The carbon department
  32. Cutting the carbon fibre
  33. Making a carbon handlebar
  34. Meeting Ian Weatherill, co-founder of Hope
  35. The Hope academy
  36. Wheel building
  37. Brake assembly
  38. Meeting Guillaume, the French engineer who develops the brakes and bikes
  39. The test bench
  40. The En Roue Libre giveaway in partnership with Hope
  41. Conclusion

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Go behind the scenes at Hope Technology, one of the most iconic companies in the bike industry.

From raw aluminium to the new Tech 4 Evo GR4 brakes, discover every step in the making of Hope components.

During the visit, I meet the company’s key people, and I had the honour of a long conversation with Ian Weatherill, the brand’s co-founder, who shares his vision of the future and fascinating thoughts on how Hope is evolving.

Riding MTBBrand Hope