Rodolphe Beyer: 20 years of Canyon France and online sales [Special series at the Roc with Canyon]
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Episode in French.
The third guest in this special series, recorded live at the Roc d’Azur for Canyon’s 20th anniversary in France, is Rodolphe Beyer, head of Canyon’s French subsidiary.
When he created Canyon France 20 years ago, Rodolphe already had a fine track record behind him, with some great experiences, but he had no idea that the next 20 years would be the most extraordinary of his career, especially as he was at the forefront of the birth and explosion of e-commerce.
In this conversation, he shares:
• His journey and his beginnings in the bike industry
• What drove him to create Canyon’s French subsidiary 20 years ago
• What bike e-commerce looked like back then
• The main difficulties encountered at launch
• Some memorable anecdotes from that period
• How the brand has evolved over the years
• His vision for the brand’s future
• Where he sees himself in 20 years
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