Thibault Laly is the guest on En Roue Libre Podcast
Episode in French.
Thibault Laly is a professional downhill mountain bike racer and manager of the Goodman Santa Cruz team.
While many people know Thibault through his YouTube channel Lalyche TV @tibolaly and his vlogs in which he shares his life as a racer and team manager, few really know his story.
Because since his first pedal strokes in his native Brittany, Thibault has always known how to seize the opportunities in front of him, all the way to joining the hottest teams of the moment, sometimes with a stroke of luck and sometimes with a stroke of genius.
But Thibault is also the perfect example of a rider who has made full use of social media content creation to increase his market value and attract new sponsors looking for visibility, all without betraying the famous “core” spirit.
In this episode, expect to discover:
– Behind the scenes of the life of a privateer, the name given to independent riders at races.
– The stroke of genius that allowed him to do a full season with MS Mondraker, one of the biggest teams on the World Cup circuit, with almost no results but above all without spending a cent.
– The no less unlikely story of how he joined the Pinkbike Racing team, and the business behind the team.
– His analysis of the stratospheric level of juniors and his predictions for the next generation.
– His warning to parents who expect a little too much from their children at races.
– The secrets of the unbeatable strategy that allowed him to quickly increase his market value and get more equipment and money from his sponsors.
– How Lalyche TV became a media outlet that propelled him to the forefront of the most influential riders of his generation and helped him grow the Goodman Santa Cruz team’s funding from €30,000 to €100,000 in less than two years.
– How he is making the Goodman Santa Cruz team one of the hottest teams right now.
– And plenty of other things…
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Video chapters
00:02 Teaser
01:09 Introducing En Roue Libre
01:34 Introducing Thibault Laly
02:18 Summary
03:14 Introducing Agence Line
03:50 En Roue Libre: core or not core?
07:55 How he started cycling
12:20 Inspiration from Breton riders
21:56 Taking off
24:38 Manu Huber, the national team coach
27:45 Progressing in the World Cup
33:29 How the juniors’ level has evolved
39:11 Inspiration through social media
43:04 The right kind of parental support
47:15 The start of full support
49:15 The first full-support team
56:51 How to increase a rider’s value
58:47 Building your reputation
01:00:40 Benoit Coulanges
01:09:26 Tips for starting to create content
01:26:45 The impact of visibility
01:33:18 How do you become a team manager?
01:55:10 What we can wish him/them for the future?
01:58:55 Next guest?
02:03:01 Final word
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