Inside Canyon: a tour of the brand’s new French HQ and Colmar showroom
Canyon has always been about direct online sales. But the brand is now opening a showroom in Colmar, France — the first of a series. En Roue Libre toured the whole site, from the store to after-sales service… and the slide.
A physical space for an online-only brand
Open to the public Monday to Saturday, 10am to 7pm, the showroom offers test bikes, apparel, helmets, shoes, accessories, nutrition and tyres. It also features the PPS (Perfect Positioning System) for fitting and size selection, a service workshop by appointment, and Collect & Ride to pick up your bike in person.
Behind the scenes
Guided by Simon from Canyon France marketing, we visit the French after-sales department (which will stay in Colmar), customer service, logistics, the offices and even a future podcast space. The showroom mural was painted by local artist Sven, who also hand-painted a one-of-one Aeroad raffled for breast cancer charity Octobre Rose.
What’s next?
By 2027, similar spaces are set to open across France. Online sales and local presence: the best of both worlds?
Thanks to Simon and the whole Canyon France team. Don’t miss an Inside report — subscribe to the En Roue Libre newsletter.
